Right calls, right time, right people.

AI made building cheap. Judgment and trust stayed scarce. An operating partnership carries both, and Venture Intelligence keeps your living map current.

paso · map · living strategyFounding team
Northwind · getting to the seed round
Expand all
Context

Where Northwind stands before the raise: the wedge is real, the telling isn’t yet. Close the two open items here and the story holds for the seed conversation.

Full context
Updated as the venture moves

Founder portal · sample living map

Founders use Paso for

  • Finding Customers
  • Fundraise Readiness
  • Coordinating Teams
  • Pivot Decisions
  • Investor Pitch Prep
  • Building Traction
  • Operating Cadence
  • Strategic Clarity

What the work actually looks like.

Act one · the right calls

Distill.

The standing model

The right call, at the right time.

Every call, doc, and signal distilled into one model your whole team works from. Re-cut each Sprint as the market moves, so you read the moment right and act while it still matters, not from a folder of stale decks.

paso · model · business modelNorthwind
Northwind · the model, one page
Who you serve
Customer Segment
Ops leads at 50 to 200 person B2B software teams. First design partners came from the founder network.
Problem
Renewal risk stays invisible until it is too late to act. Teams track it in spreadsheets nobody trusts.
What makes you different
Unique Value Proposition
See the accounts about to churn while there is still a quarter left to save them.
How you deliver
Solution
One health score per account, updated nightly from product and support signals.
Channels
Warm intros from design partners. A free account teardown that converts to paid.
Business model
Revenue Streams
Per-seat SaaS, billed annually. Expansion as the account grows.
Cost Structure
The data pipeline and inference, plus a small go-to-market team.
Foundation
Key Metrics
Net revenue retention. Accounts saved per quarter.
Unfair Advantage
Two years of labeled churn outcomes a new entrant cannot backfill.

Model BM9 · sample data

paso · desk · founder & venture intelligenceLive
Two paths for Q3: double down on the self-serve funnel, or chase the two enterprise pilots that came in last week. I keep flip-flopping.
VENTURE INTELLIGENCE
Let me reflect the real question back. This is a focus decision, not a revenue decision. Both paths can produce a Q3 number. Only one builds a motion you can repeat in Q4. Of the two pilots, which champion has bought this kind of thing before?
Only one has. The other is a first-time buyer with a long procurement path. The funnel already converts around 3% with zero sales touch.
VENTURE INTELLIGENCE
Then the asymmetry is clear. Keep the self-serve funnel as the spine, run the one strong pilot time-boxed alongside it, and decline the second. Pick the commit and I will draft the Q3 one-pager around it.
Q3 DIRECTION · CHOOSE A DIRECTION
A. Funnel spine, one pilot
The funnel is the repeatable motion. The strong pilot rides alongside, time-boxed. Decline the weak pilot.
B. Both enterprise pilots
Higher Q3 ceiling for the raise, but the motion does not compound and focus fractures.

Founder desk · sample conversation

The live desk

A senior partner works the call with you.

The hard decisions don’t wait for a scheduled check-in. Bring one to your desk and a senior operating partner works it with you in the moment, your full context already in hand and the call kept in the record your team acts from.

Act two · the right people

Connect.

The network

The right people, on two fronts.

Reaching the right people takes two things at once. A circle of founders and operators who know your work and vouch for it. And a warm path into the investors and customers you can’t yet reach alone. Paso sits inside the first and opens the second, so outreach starts from trust, not a cold list.

paso · investor pipeline · member view

Priority targets · 3

Researching · 2

Closed or passed · 1

Investor pipeline · sample data

A small number of founding teams. Grown by referral, not paid reach.

A different shape of partnership.

Paso is one operating partnership, carrying two things for a founder: the right calls, and the right people to make them with. It holds them as three commitments.

PARTNER

01

A senior operating partner, matched to your stage

The strategic decisions and the operating cadence, carried with you. Direction, major calls, fundraise readiness.

Judgment grounded in your reality, not hours billed.

INTELLIGENCE

02

Venture Intelligence that remembers you

Every decision captured, so what you have already worked through is never re-litigated from scratch.

Commodity AI cannot remember you. Venture Intelligence does, so your context compounds instead of resetting.

MAP

03

A living map your team can act from

Not a dashboard to maintain. Not a document that goes stale.

Strategy visible to everyone executing, updated as the business evolves.

Built on a network, a methodology, and a dataset.

Network

01

Operators from Google, Apple, Stripe, and the companies defining today's categories, trained at the institutions that train them. The work is what we put in front of you.

Methodology

02

We find the gaps investors will find. Then we close them, with you.

One standard, applied the same way to every venture, before we say yes. The read is where it starts, not what you pay for. We stay until the gaps close and the story holds. You leave fundable, not just diagnosed.

One standard · five dimensions · every venture

Dataset

03

The institutional memory the work accretes into.

A living dataset from hundreds of founder conversations and a focused set of operating partnerships. Three layers that compound. Every engagement leaves the substrate deeper than it found it.

Capital markets · operating corpus · engagement substrate

paso · network · datasetsample
01Capital markets intelligence

The full public venture record, continuously indexed. Where capital moves, where rounds stall, how the questions shift quarter to quarter. The terrain the venture is raising into.

02Operating methodology corpus

One standard, applied the same way every time. The patterns that hold across ventures, refined into a method, not a hunch.

03Engagement substrate

Hundreds of founder conversations and a focused set of operating partnerships. The layer that grows with every read.

What it becomesThe network’s institutional memory.

Your matched operating partner brings all three layers to your specific decisions.

Your wedge finds traction.

Your story stays fundable.

Your team moves as one.

We do not take every founder.

Engagement begins with a written read. Share your venture. We come back with how we see it, and whether to go further.