Activation
noun · Traction
The moment a new customer gets their first real result from your product. Until then they have only signed up; after it they have a reason to come back.
For the invoicing tool, activation was the moment a user sent a first invoice and got paid.
Related guide
From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.
Keep going
The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.
by Paso