Diagnosis

noun · Business model

The missing box: name the central challenge before the guessing starts. Without a diagnosis there is no strategy, only wish lists, budgets, or hope.

Their diagnosis was blunt: customers liked the product but rarely came back after the first order.

Related guide

From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.

Keep going

The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.

by Paso