Early Adopters

noun · Business model

The most desperate subset who'll buy first.

Their early adopters were clinic managers already paying a temp to retype intake forms every night.

Related guide

From Idea to Product/Market FitThe five stages

From Idea to Product/Market Fit2 Prove someone wants it

From Idea to Product/Market Fit3 Launch to your best early adopters

Keep going

The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.

by Paso