Experiment
noun · Customer discovery
A small, dated test of one assumption, with the result you expect written down before you start, so the outcome can prove you wrong.
The experiment ran for one week: offer a paid pilot to ten shops and expect at least two to say yes.
Related guide
From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.
Keep going
The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.
by Paso