Flow

noun · Traction

How customers move, in five steps, from finding you to paying, staying and bringing others. You work on one constraint at a time.

Mapping their flow showed that plenty of visitors found them, but very few made it to paying.

Related guide

From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.

Keep going

The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.

by Paso