Forces canvas
noun · Customer discovery
One interview written as a timeline of the forces that move a person to switch or stay: what pushes them away from today's way, what pulls them toward something new, and the habits and worries that hold them back.
Filling in the forces canvas after the interview showed that what held the buyer back was fear of losing old records.
Related guide
From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.
Keep going
The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.
by Paso