The steps people pass through from first hearing about you to paying, drawn so you can see how many reach each step and how many drop out between them.
Last month their funnel showed a thousand visitors, eighty trials and nine paying customers.
Related guide
From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.
Keep going
The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.
by Paso