The one element after the core claim that earns a second read: either a bold specific claim (a number or outcome that makes a reader think "wait, how") or a pre-empted objection. Pick one, not both.
The hook on their landing page was one number: quotes sent in four minutes instead of two days.
Related guide
The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.
Keep going
From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.
by Paso