Key result
noun · Execution
The one number a cycle must reach by its end date, such as how many customers or commitments by day 90. It is a number you can miss, which is what makes it useful.
The key result for the 90-day cycle was 15 signed pilots by day 90, however many demos it took.
Related guide
From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.
Keep going
The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.
by Paso