Offer
noun · Customer discovery
What a customer actually buys: a promise of something better, not a finished product. It says who it is for, the result they get and the price, and you make it in a conversation before you build everything behind it.
Her first offer was simple: weekly meal plans for shift nurses, delivered to the ward, at a set monthly price.
Related guide
From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.
Keep going
The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.
by Paso