Pivot
noun · Customer discovery
A structured course correction to test a new fundamental hypothesis: change direction with one foot anchored to what you have learned. Keep the validated learning; change the strategy. Logged as a course-correction, not a failure.
After six slow months selling to restaurants, the founders made a pivot to caterers and kept the same ordering tool.
Related guide
From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.
Keep going
The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.
by Paso