Pricing

noun · Business model

Deciding what to charge and how to ask for it. Say your price in the ask, even early: how people react to a real price is evidence no compliment can give you.

On pricing, the founder said the monthly fee out loud in the first call and watched how the buyer reacted.

Related guide

From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.

Keep going

The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.

by Paso