Resulting is the error of judging a decision by its outcome. A decision can be good even if the outcome is bad, and vice versa.
Calling the failed launch a bad decision would be resulting; the plan was sound and the timing was unlucky.
Related guide
From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.
Keep going
The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.
by Paso