Specificity over cleverness
phrase · Positioning
When nobody knows who you are yet, ambiguity reads as noise, not intrigue. Be specific first and interesting second: a stranger should be able to repeat what you do in one sentence without getting it wrong.
Choosing specificity over cleverness, she replaced the witty slogan with a plain line about faster tiling quotes.
Related guide
The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.
Keep going
From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.
by Paso