Wedge

noun · Positioning

A narrow, specific job you can win first, chosen because winning it opens the way to the broader market behind it.

Their wedge was overtime scheduling for hospital nurses, a narrow job that no larger system did well.

Related guide

From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.

Keep going

The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.

by Paso