Where to Play / How to Win

phrase · Positioning

Two of the five strategic choices. Where to Play (which segment / channel / axis) and How to Win (the way you beat rivals there) are chosen together, and winning on the wrong axis is still losing.

For where to play and how to win, they chose independent pharmacies and a setup that takes one afternoon.

Related guide

From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.

Keep going

The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.

by Paso