Brand equity
noun · Positioning
The recognition and trust an audience already carries for a name. Most landing-page advice assumes you have it; a founder without it must earn every second of attention with specificity, because a visitor will not decode cleverness on credit.
With no brand equity yet, the new studio opened every page with what members get in their first week.
Related guide
The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.
Keep going
From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.
by Paso