Default alive / default dead
adjective · Risk
On current growth and burn, does the money last to profitability before it runs out? Default alive = yes; default dead = no. Ask it early, while there is still time to act. It pairs with a kill criterion.
After cutting two contractors, the founder ran the numbers again and found the company was default alive.
Related guide
From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.
Keep going
The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.
by Paso