Kill criteria
noun · Customer discovery
A signal, decided in advance, that says it is time to stop or pivot: a fire-able threshold, not a sentiment.
Her kill criteria were set before launch: fewer than five paid pilots by the end of the quarter, and she would stop.
Related guide
From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.
Keep going
The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.
by Paso