Get out of the building (GOOB)
phrase · Customer discovery
There are no facts inside the building, so go outside and find them. Talk to real customers (book the calls, run the interviews) before you build. It is the tactic at the heart of Customer Development.
Told to get out of the building, she spent a week in three repair shops watching how jobs were booked.
Related guide
From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.
Keep going
The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.
by Paso