Customer Development
noun · Customer discovery
A startup is a search for a repeatable business model, not the execution of a known one. Customer Discovery → Validation → Creation → Building: test the model in the field before you scale. GOOB is its core tactic.
Customer development meant spending the first month on calls with warehouse managers instead of writing features.
Related guide
From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.
Keep going
The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.
by Paso