Imagine the failure from the future and work backward, a tool for developing high-quality kill criteria before you’re committed.
In the premortem, the team pictured the product shut down a year from now and named slow onboarding as the first cause.
Related guide
From Idea to Product/Market FitFive stages from an idea to product/market fit, with what finishes each one. Read it to find where your venture stands and what to change when it stalls.
Keep going
The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.
by Paso