Referral

noun · Traction

A customer bringing you another customer, unasked or because you asked well. It is the last of the five steps in your customer flow and it can be a low-cost way to grow, because trust travels with the introduction.

Their best month came from a referral: one happy salon owner told three others at a trade fair.

Related guide

From Idea to Product/Market FitThe five stages

From Idea to Product/Market Fit5 Find the growth loop

Keep going

The Landing Page PlaybookHow to write a landing page that earns a stranger’s next click. Read it before you build or rewrite the page that carries your first impression.

by Paso